Coors Light Chill Commercial

Jacques its first female chief marketing officer earlier this year.

Coors light chill commercial.

It doesn t get colder than this. After feeding her goldfish she heads straight for the refrigerator. Rival ddb chicago handles the miller lite ad account. She cracks open a can of coors light and removes her bra from under her shirt.

Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. A new campaign called made to chill lacks the snowy peaks. There s currently a beer commercial known as the bra ad it shows a woman dressed in office clothes returning to her apartment kicking off her heels opening her fridge and cracking open a coors light before unhooking her bra and throwing it onto her couch.

The new coors light campaign. Coors light s parent company millercoors brought on michelle st. Published on july 30 2019. Watch interact and learn more about the songs characters and celebrities that appear in your favorite coors light tv commercials.

The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in. Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes. For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out. Watch the commercial share it with friends then discover more great coors light tv commercials on ispot tv.

Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.